{"id":15975,"date":"2025-04-07T12:06:04","date_gmt":"2025-04-07T10:06:04","guid":{"rendered":"https:\/\/hfswitzerland.ch\/hannover-messe-2025-tailwind-for-industry\/"},"modified":"2025-04-07T12:12:33","modified_gmt":"2025-04-07T10:12:33","slug":"hannover-messe-2025-tailwind-for-industry","status":"publish","type":"post","link":"https:\/\/hfswitzerland.ch\/en\/hannover-messe-2025-tailwind-for-industry\/","title":{"rendered":"HANNOVER MESSE 2025: \u201cTailwind for industry\u201d"},"content":{"rendered":"\n

HANNOVER MESSE 2025 (March 31 \u2013 April 4) <\/p>\n\n

HANNOVER MESSE 2025: <\/span>\u201c<\/span>Tailwind for industry<\/span>\u201d<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/h2>\n\n

Tech show, business exhibition<\/span> and platform for economic policy dialog between partners: that was HANNOVER MESSE 2025. The world’s most important industrial trade fair has been emanating positive signals this year: artificial intelligence (AI), automation, digitalization, and electrification are driving quantum leaps in industry efficiency. <\/span>P<\/span>artner <\/span>C<\/span>ountry Canada is also providing powerful impulses<\/span> and actively expanding its transatlantic cooperation amid turbulent times.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n\n

Hannover. <\/span><\/span>\u201c<\/span>HANNOVER MESSE 2025 was a powerful commitment to the future viability of industry in Germany and Europe \u2013 in close cooperation with its international partners,<\/span>\u201d<\/span> sa<\/span>id <\/span>Dr. Jochen <\/span>K\u00f6ckler<\/span>, CEO of Deutsche Messe AG. “In a global situation characterized by uncertainty, it more than lived up to its role as a tech show, business <\/span>exhibition<\/span>, and platform for economic policy dialog and international cooperation. HANNOVER MESSE is the place where the analog world of machines is networked with digital intelligence \u2013 here, you can see how digitalization and AI are making industrial progress possible.<\/span>\u201d<\/span><\/span><\/p>\n\n

Around 127,000 visitors from 150 countries exchanged ideas with the 4,000 exhibiting companies on how they can use AI profitably, automate their factories, or become more energy efficient. More than 40 percent of visitors came from abroad. The most important attendee countries after Germany were China, the Netherlands, Canada, Poland, South Korea, and Japan. \n \n <\/p>\n\n

\u201cThe exhibiting companies have impressively demonstrated that, technologically, we hold all the cards for competitive, sustainable and innovative production in Germany and Europe. The trade fair has provided industry with orientation and given it a boost \u2013 in what really are challenging times. In many conversations, exhibitors reported a burgeoning confidence that now needs to be consolidated,\u201d said K\u00f6ckler. <\/p>\n\n

At the same time, HANNOVER MESSE was a week of clear political signals: \u201cHowever, industry also needs positive signals from Berlin and Brussels by consistently eliminating red tape, setting out a strong and coordinated European industrial policy with new free trade agreements, and establishing reliable general conditions for investment, innovation, and energy supply. Only if politicians and industry act together can Europe secure and systematically expand its competitiveness,\u201d stated K\u00f6ckler. <\/p>\n\n

The exhibiting companies and partner associations also drew a positive balance: <\/p>\n\n

Dr. Gunther Kegel, President of the German Electrical and Electronic Manufacturers’ Association (ZVEI) and Chairman of the HANNOVER MESSE Exhibitors\u2019 Advisory Board: \u201cHANNOVER MESSE has once again shown that it is the most important platform for industrial innovation. AI in industrial applications was of particular interest to visitors, especially those from abroad. This shows that German industry can continue to offer a global orientation in times of technological change. Our companies are leaders in Industrie 4.0, and we are convinced that we can further expand this very good starting position. Industrial AI is a new growth area that will continue to drive the automation and digitalization of industry. HANNOVER MESSE will reflect this development in the coming years.\u201d <\/p>\n\n

Thilo Brodtmann, Managing Director of the German Mechanical Engineering Industry Association (VDMA): \u201cThis year’s HANNOVER MESSE has shown in particular how important good partnerships and open markets are for an export and innovation-driven industry such as machine building and plant engineering. The willingness of host country Canada to deepen trade with Europe is welcome and encouraging news in a world increasingly characterized by trade disputes. In order to master the major tasks that lie ahead of us, we need innovations such as those impressively demonstrated in all halls at the event. This year, HANNOVER MESSE also sent a particularly strong economic policy signal to Berlin: The industrial sector urgently needs a location upgrade in order to continue demonstrating its innovative strength here in the country.\u201d <\/p>\n\n

AI: number one topic in industry\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n\n

The number one topic at this year’s trade fair concerned AI applications for industry. \u201cAI has the potential to change industry more in just a few years than it has changed in the entire past decade,\u201d says K\u00f6ckler. The exhibiting companies used specific examples to show how manufacturing companies can benefit from artificial intelligence. \u201cThrough the targeted use of these technologies, small and medium-sized enterprises can also increase their efficiency, reduce costs, and significantly increase their competitiveness,\u201d said K\u00f6ckler. \n \n <\/p>\n\n

A new study presented at HANNOVER MESSE by the VDMA and the consulting firm Strategy& shows this in concrete terms. According to the study, the use of generative artificial intelligence can increase the profit margin in mechanical and plant engineering by up to 10.7 percentage points. <\/p>\n\n

Hydrogen for a sustainable energy supply<\/span><\/span>\u00a0<\/span><\/p>\n\n

In the energy halls at HANNOVER MESSE, everything revolved around efficiency and sustainability. Hydrogen played a prominent role in this. <\/p>\n\n

In Hall 13 alone, around 300 companies presented their latest developments and applications in the field of hydrogen and fuel cells at the \u201cHydrogen + Fuel Cells EUROPE\u201d stands. <\/p>\n\n

Partner <\/span>C<\/span>ountry Canada: a partner and driving force\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n\n

Partner Country Canada presented itself impressively at HANNOVER MESSE. The innovative role of Canadian companies and institutions in key areas such as artificial intelligence, digitalization and renewable energies is particularly noteworthy. The close cooperation with international partners and the strong focus on sustainable technologies underline Canada’s importance as a dynamic player in the global markets of the future. <\/p>\n\n

\u201c<\/span>Canada\u2019s partner country year at <\/span>HANNOVER MESSE <\/span>2025 was a resounding success and significantly advanced our market diversification goals, as Canada continues its efforts to grow its presence in the German and European markets. We have brought the most impressive Canadian delegation ever to attend an industrial fair. Over 500 Canadian exhibitors and delegates from startups to large corporations <\/span>leveraged<\/span> the access to German, European<\/span> and international companies to expand their international footprint. In addition, Canadian innovators, researchers, academics, and business development organizations <\/span>showcased<\/span> Canada\u2019s talent and technology solutions for a global audience. Canada is excited to play a pivotal role, with Germans and Europeans, in shaping a future that is green, <\/span>digital<\/span> and resilient. We look forward to continued collaboration and growth across borders<\/span>,\u201d said <\/span>St\u00e9phane<\/span> Dion, Special Envoy to the European Union and Europe and Canada\u2019s Head of Delegation at <\/span>HANNOVER MESSE 2025<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n\n

HANNOVER MESSE<\/span><\/span>\u00a0<\/span><\/p>\n\n

HANNOVER MESSE is the world’s leading trade fair for industry. Under the lead theme of \u201cIndustrial Transformation\u201d, more than 4,000 exhibiting companies from the mechanical engineering, electrical and digital industry as well as the energy sector come together to present solutions for the production and energy supply of today and tomorrow. The main exhibition areas in 2025 are Smart Manufacturing, Digital Ecosystems, Energy for Industry, Compressed Air & Vacuum Technology, Engineered Parts & Solutions, Future Hub, and International Trade & Investment. A conference program with roughly 1,600 speakers complements the program. The next edition runs in Hannover from 20 to 24 April 2026. Brazil is Partner Country. <\/p>\n\n

Your contact for further information:<\/span> \n<\/span>Onuora Ogbukagu<\/span> \n<\/span>Tel.:<\/span> +49 511 89-31059<\/span> \n<\/span>E-mail: <\/span>onuora.ogbukagu@messe.de<\/span><\/a>\u00a0<\/span><\/p>\n\n

Additional press releases and photos are available at:<\/span> \n<\/span>https:\/\/www.hannovermesse.de\/en\/press\/<\/span>\u00a0<\/span><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

HANNOVER MESSE 2025 (March 31 \u2013 April 4) HANNOVER MESSE 2025: \u201cTailwind for industry\u201d\u00a0\u00a0 Tech show, business exhibition and platform for economic policy dialog between partners: that was HANNOVER MESSE 2025. The world’s most important industrial trade fair has been emanating positive signals this year: artificial intelligence (AI), automation, digitalization, and electrification are driving quantum […]<\/p>\n","protected":false},"author":1,"featured_media":15971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[313],"tags":[],"class_list":["post-15975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-en"],"acf":[],"yoast_head":"\nHANNOVER MESSE 2025: \u201cTailwind for industry\u201d<\/title>\n<meta name=\"description\" content=\"More than 130,000 visitors from 150 countries, 4,000 exhibiting companies, 300 startups and over 300 economic delegations from all over the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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