{"id":17701,"date":"2026-08-05T17:39:06","date_gmt":"2026-08-05T15:39:06","guid":{"rendered":"https:\/\/hfswitzerland.ch\/?page_id=17701"},"modified":"2026-08-05T17:58:46","modified_gmt":"2026-08-05T15:58:46","slug":"guides","status":"publish","type":"page","link":"https:\/\/hfswitzerland.ch\/en\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17701\" class=\"elementor elementor-17701\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c986ac e-flex e-con-boxed e-con e-parent\" data-id=\"6c986ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d711a6c elementor-widget elementor-widget-heading\" data-id=\"d711a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HF switzerland 2026 Guides<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcad32 elementor-widget elementor-widget-heading\" data-id=\"cbcad32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guides <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3c3bc elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6d3c3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"474\" data-end=\"653\">Read our free guides covering some of the most relevant topics for exhibitors and visitors at our trade fairs. <span class=\"error-spellcheck\" data-word=\"Hannover\" data-suggestion=\"Hanover|Handover|Hangover|Hungover\">Hannover<\/span> Italia\u2019s in-depth content is created by industry professionals and offers insights, trends, and early perspectives on the key issues shaping our sectors.<\/p><p><strong>Enjoy your reading.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fc9029 e-flex e-con-boxed e-con e-parent\" data-id=\"8fc9029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb8d1a1 e-con-full e-flex e-con e-child\" data-id=\"bb8d1a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5af3770 e-con-full e-flex e-con e-child\" data-id=\"5af3770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-91082bc e-con-full e-flex e-con e-child\" data-id=\"91082bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac3caca e-con-full e-flex e-con e-child\" data-id=\"ac3caca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c93a0 elementor-widget elementor-widget-search\" data-id=\"b2c93a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submit_trigger&quot;:&quot;click_submit&quot;,&quot;pagination_type_options&quot;:&quot;none&quot;}\" data-widget_type=\"search.default\">\n\t\t\t\t\t\t\t<search class=\"e-search hidden\" role=\"search\">\n\t\t\t<form class=\"e-search-form\" action=\"https:\/\/hfswitzerland.ch\/en\/\" method=\"get\">\n\n\t\t\t\t\n\t\t\t\t<label class=\"e-search-label\" for=\"search-b2c93a0\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\tSearch\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\n\t\t\t\t<div class=\"e-search-input-wrapper\">\n\t\t\t\t\t<input id=\"search-b2c93a0\" placeholder=\"Search the guides\" class=\"e-search-input\" type=\"search\" name=\"s\" value=\"\" autocomplete=\"off\" role=\"combobox\" aria-autocomplete=\"list\" aria-expanded=\"false\" aria-controls=\"results-b2c93a0\" aria-haspopup=\"listbox\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t\t\t\t<output id=\"results-b2c93a0\" class=\"e-search-results-container hide-loader\" aria-live=\"polite\" aria-atomic=\"true\" aria-label=\"Results for search\" tabindex=\"0\">\n\t\t\t\t\t\t<div class=\"e-search-results\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/output>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<button class=\"e-search-submit  \" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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img{height:240px;}.elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(10px\/2);}.elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(10px\/2);}.elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(10px\/2);margin-left:calc(10px\/2);}.elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-10px\/2);margin-left:calc(-10px\/2);}body.rtl .elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-10px\/2);}body:not(.rtl) .elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-10px\/2);}.elementor-9344 .elementor-element.elementor-element-f18f5dc .elementor-icon-list-item{font-size:10px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"9344\" class=\"elementor elementor-9344 e-loop-item e-loop-item-17673 post-17673 guides type-guides status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-44a5ece e-flex e-con-boxed e-con e-parent\" data-id=\"44a5ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bf898 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a5bf898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/are-trade-fairs-still-about-selling-or-are-they-becoming-something-else\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1.webp\" class=\"attachment-full size-full wp-image-17676\" alt=\"\" srcset=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1.webp 2560w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1-300x200.webp 300w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1-1024x683.webp 1024w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1-768x512.webp 768w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1-1536x1024.webp 1536w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/future-industrial-trade-fairs-strategic-networking-scaled-1-2048x1366.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ad3ad elementor-widget elementor-widget-html\" data-id=\"b4ad3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.querySelectorAll('img').forEach(img => {\r\n  img.removeAttribute('title');\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c642706 elementor-widget elementor-widget-heading\" data-id=\"c642706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/are-trade-fairs-still-about-selling-or-are-they-becoming-something-else\/\">Are Trade Fairs Still About Selling, or Are They Becoming Something Else?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaa77 card_text_eventi_hp elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"87aaa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Despite strong figures, Hannover Messe reflects a deeper transformation of the exhibition industry: from a place of commercial exchange to a platform for strategic positioning. A shift that raises new questions about the value, role and future of industrial trade fairs. In recent years, the international exhibition industry has shown a remarkable ability to recover. [&hellip;]<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18f5dc elementor-widget elementor-widget-post-info\" data-id=\"f18f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2029f35 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 August 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"9344\" class=\"elementor elementor-9344 e-loop-item e-loop-item-17645 post-17645 guides type-guides status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-44a5ece e-flex e-con-boxed e-con e-parent\" data-id=\"44a5ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bf898 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a5bf898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/the-wood-of-the-future-between-living-material-and-smart-industry\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/legno-futuro-industria-intelligente-tecnologia-scaled-1.webp\" class=\"attachment-full size-full wp-image-17648\" alt=\"\" srcset=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/legno-futuro-industria-intelligente-tecnologia-scaled-1.webp 1500w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/legno-futuro-industria-intelligente-tecnologia-scaled-1-300x200.webp 300w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/legno-futuro-industria-intelligente-tecnologia-scaled-1-1024x683.webp 1024w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/legno-futuro-industria-intelligente-tecnologia-scaled-1-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ad3ad elementor-widget elementor-widget-html\" data-id=\"b4ad3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.querySelectorAll('img').forEach(img => {\r\n  img.removeAttribute('title');\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c642706 elementor-widget elementor-widget-heading\" data-id=\"c642706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/the-wood-of-the-future-between-living-material-and-smart-industry\/\">The Wood of the Future: Between Living Material and Smart Industry<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaa77 card_text_eventi_hp elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"87aaa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>An Ancient Material Looking Ahead Wood is a material that never stops reinventing itself, standing at the intersection between traditional craftsmanship and industrial innovation. But how can we talk about wood today without falling into the usual clich\u00e9s? The key is to see it as a \u201chybrid\u201d material: natural by definition, yet increasingly connected to [&hellip;]<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18f5dc elementor-widget elementor-widget-post-info\" data-id=\"f18f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2029f35 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 August 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"9344\" class=\"elementor elementor-9344 e-loop-item e-loop-item-17621 post-17621 guides type-guides status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-44a5ece e-flex e-con-boxed e-con e-parent\" data-id=\"44a5ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bf898 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a5bf898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/global-industry-2026\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1900\" height=\"1264\" src=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation.jpeg\" class=\"attachment-full size-full wp-image-17624\" alt=\"\" srcset=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation.jpeg 1900w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation-300x200.jpeg 300w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation-1024x681.jpeg 1024w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation-768x511.jpeg 768w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/08\/new-global-manufacturing-landscape-supply-chain-transformation-1536x1022.jpeg 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ad3ad elementor-widget elementor-widget-html\" data-id=\"b4ad3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.querySelectorAll('img').forEach(img => {\r\n  img.removeAttribute('title');\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c642706 elementor-widget elementor-widget-heading\" data-id=\"c642706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/global-industry-2026\/\">Global Industry 2026<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaa77 card_text_eventi_hp elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"87aaa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Global manufacturing is undergoing a transformation that goes beyond the economic cycle. This is not a temporary phase, but a structural reconfiguration of value chains, investment flows and industrial priorities. Today, the manufacturing sector accounts for around 16% of global GDP and employs more than 1.3 billion people worldwide, confirming its role as one of [&hellip;]<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18f5dc elementor-widget elementor-widget-post-info\" data-id=\"f18f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2029f35 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 August 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"9344\" class=\"elementor elementor-9344 e-loop-item e-loop-item-17583 post-17583 guides type-guides status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-44a5ece e-flex e-con-boxed e-con e-parent\" data-id=\"44a5ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bf898 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a5bf898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/why-trade-fairs-drive-the-future-of-industry\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"656\" src=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/03\/Fiere-che-muovono-il-mondo-2.jpg\" class=\"attachment-full size-full wp-image-17580\" alt=\"\" srcset=\"https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/03\/Fiere-che-muovono-il-mondo-2.jpg 1245w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/03\/Fiere-che-muovono-il-mondo-2-300x158.jpg 300w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/03\/Fiere-che-muovono-il-mondo-2-1024x540.jpg 1024w, https:\/\/hfswitzerland.ch\/wp-content\/uploads\/2026\/03\/Fiere-che-muovono-il-mondo-2-768x405.jpg 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ad3ad elementor-widget elementor-widget-html\" data-id=\"b4ad3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.querySelectorAll('img').forEach(img => {\r\n  img.removeAttribute('title');\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c642706 elementor-widget elementor-widget-heading\" data-id=\"c642706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hfswitzerland.ch\/en\/guides\/why-trade-fairs-drive-the-future-of-industry\/\">Why Trade Fairs Drive the Future of Industry<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aaa77 card_text_eventi_hp elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"87aaa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>\u00a0 \u00a0 \u00a0 The geography of the exhibition market is also evolving. While global attention remains focused on the USA, Europe and China, other countries are emerging as new international hubs: India, Vietnam, Indonesia Saudi Arabia, Turkey, Poland These regions are developing specialised and often integrated models connected to public industrial strategies, redefining the very [&hellip;]<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18f5dc elementor-widget elementor-widget-post-info\" data-id=\"f18f5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2029f35 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>3 March 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c6ac4 e-flex e-con-boxed e-con e-parent\" data-id=\"d2c6ac4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e01117e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e01117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take your business beyond borders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67772bb elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"67772bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>HF Italy supports companies, exhibitors, and industry professionals in accessing the world\u2019s leading international trade fairs, creating connections between markets, innovation, and new growth opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f3017 elementor-widget elementor-widget-button\" data-id=\"97f3017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hfswitzerland.ch\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HF switzerland 2026 Guides Guides Read our free guides covering some of the most relevant topics for exhibitors and visitors at our trade fairs. Hannover Italia\u2019s in-depth content is created by industry professionals and offers insights, trends, and early perspectives on the key issues shaping our sectors. Enjoy your reading. Rechercher Take your business beyond [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17701","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guides - Hf Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hfswitzerland.ch\/en\/guides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guides - Hf Switzerland\" \/>\n<meta property=\"og:description\" content=\"HF switzerland 2026 Guides Guides Read our free guides covering some of the most relevant topics for exhibitors and visitors at our trade fairs. 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Rechercher Take your business beyond [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hfswitzerland.ch\/en\/guides\/\" \/>\n<meta property=\"og:site_name\" content=\"Hf Switzerland\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T15:58:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/guides\\\/\",\"url\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/guides\\\/\",\"name\":\"Guides - Hf Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/#website\"},\"datePublished\":\"2026-08-05T15:39:06+00:00\",\"dateModified\":\"2026-08-05T15:58:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/guides\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/guides\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/guides\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hfswitzerland.ch\\\/en\\\/\",\"name\":\"Hf Switzerland\",\"description\":\"Global Fairs. 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